Pay Per Click (PPC) Advertising

PPC (Pay Per Click) Advertising is an internet marketing model which may be used in conjunction with Search Engine Optimization to maximize your small business website exposure to your target market.  PPC refers to creating specific ads for your primary keywords, and then setting maximum bid amounts that determine the ranking of your ad relative to your competitors.  Each time a prospective customer clicks on your ad, you are charged an amount up to your maximum set bid amount.  Daily or monthly PPC budgets are setup in advance to ensure that you are not charged more than you planned.  PPC

Why Pay Per Click (PPC) Advertising?

Advertising can be advantageous in the following situations:

• During the first year after the initial launch of your website to drive immediate traffic to your site, which also helps the organic search engine rankings
• If your website has much competition and you want to increase your visibility amongst your competitors
• You are promoting a short-term sale or promotion

Our PPC Management Service

Our PPC service is a very interactive process.  We will work with you to determine what specific PPC keywords or promotions you would like to advertise.  We will setup your Google Adwords account and create the descriptive ads to run, promoting your business keywords or specials.  Next, we set maximum pay-per-click amounts for each ad, and a maximum campaign daily budget.  Lastly, we monitor the results for effectiveness and make any adjustments to content or bid amounts as necessary.  Regular PPC reports are delivered via email so you have the ability to see what type of web traffic your paid listings have generated.  Free PPC quote

Organic vs. Sponsored Search Engine Listings

Please refer to our Search Engines section for more information