Pay Per Click Advertising
What is Pay Per Click Advertising (PPC)?
Pay Per Click Advertising may be used in conjunction with Search Engine Optimization to maximize your small business website exposure to your target market. PPC refers to creating specific ads for your primary keywords, and then setting maximum bid amounts that determine the ranking of your ad relative to your competitors. Each time a prospective customer clicks on your ad, you are charged an amount up to your maximum set bid amount. Daily or monthly budgets are setup in advance to ensure that you are not charged more than you planned. This is also referred to as creating sponsored listings.
Although we feel that the best (and least expensive) long-term approach to search engine success is to optimize your website for free quality rankings, PPC can be particularly advantageous in the following situations:
- During the first year after the initial launch of your website to drive immediate traffic to your site, which also helps the organic search engine rankings
- If your website has much competition and you want to increase your visibility amongst your competitors
- You are promoting a short-term sale or promotion
Pay Per Click Process
Our PPC service is a very interactive process. First, we work with you to determine what specific keywords or promotions you would like to advertise. Second, we setup your Google Adwords account and create the descriptive ads to run, promoting the keywords or specials. Third, we set maximum pay-per-click amounts for each ad, and a maximum campaign daily budget. Lastly, we monitor the results for effectiveness and make any adjustments to content or bid amounts as necessary. Regular reports are delivered via email so you have the ability to see what type of web traffic your listings have generated.
Premier Web Design will setup and manage your Google Adwords PPC advertising account. Free PPC quote
Organic vs. Sponsored Search Engine Listings
Please refer to this section in our
Search Engine
section.
